Meet the Owner

"Half a decade ago, Velvet Lattimore made a decision to have a baby. She was tired of nurturing other people’s fashion dreams and gave birth to her own. She named her baby Vedazzling Accessories Boutique and it’s become the destination place for interesting and captivating pieces. Vedazzling Accessories first store location was at 145 Front Street in the heart of DUMBO, Brooklyn.

Since moving her second location in the lower east side Vedazzling has grown it's following. Vedazzling Accessories has become a premier retail platform for emerging black accessories designers. “This industry is cut throat and it is especially hard on African Americans who are typically undercapitalized and have difficulty securing orders from mainstream retailers,” admits Velvet.

So, to some degree, she still nurtures other peoples’ dreams, but now she simultaneously nurtures hers, too. Part cheerleader and part den mother, Velvet’s style is to guide the designers she carries so that they achieve a greater sell-through. She has also recently opened the e-boutique into becoming an exclusive online shopping destination as well as E-Pop-Up Shop online venue which allows designers to get first hand feedback from customers online. 

With her resumé brimming with fashion industry job experience from production to marketing, Velvet also created her own handbag line – The Vedazzling Collection. Constructed of high quality leathers with pristine finishes, her bags are available at a mid-tier price point at the store and through her website She also offers sustainable faux leather for her customers that want the feel of leather without compromising their beliefs.

Somehow, Velvet manages to balance her commitment to emerging designers and her need to flex her fashion muscle. With Vedazzling Accessories ranked number 5 out of 28 in Brooklyn shopping under the accessories category on Trip Advisor, this dynamo is encouraged and has her eye on the future. Ideally, she’d like to find the right partner to open other Vedazzling Accessories Boutiques in the U.S. and abroad. After all, there are talented black designers all over the world who are just looking for a way to make their fashion dreams come true. Do the work, make a wish, and your fashion fairy godmother Velvet may just grant you your wish with a wave of her “vedazzling” wand. Vedazzling Accessories has become a online market filled with creative accessories.